Our results show that the use of social media within product development is limited among our respondents, mainly due to limited resources in combination with a low amount of customers. The results show that a low number of customers impede the ability to realise the possible gains of using social media to facilitate communication among a large number of users. Additional challenges are perceived to be the difficulty in controlling content, measuring gains and dealing with security issues. There is no consensus among the respondents with regard to social media’s perceived future potential within product development; some are quite hesitant, other companies anticipate increased potential in the future
Int. J. Technology Intelligence and Planning, Vol. 10, Nos. 3/4, 2015
Writers:
Gerard Berendsen (Twente Quality Centre)
Rick Middel (University of Gothenburg)
Ineke Pieters (HAN University)
Fabian Angard and Fredrik Hillerström (University of Gothenburg)